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The Brand Coupon Network.com (BCN) has been an innovator in online print-controlled coupon (PCC) technology for over 6 years. Its founder, Dan Abraham, an entrepreneur from Metairie , Louisiana , was searching for ways to increase distribution for his tourist-targeted New Orleans Coupon Book. After a stint with NewOrleans.com, Dan realized the burgeoning potential of online couponing and established Coupon Discounts, LLC, which has evolved into the BrandCouponNetwork.com - BCN.

BCN's innovations address marketing/distribution as well as technology, for 3 distinct constituents: consumer-packaged goods manufacturers (CPGs), grocery retailers; and media groups.

BCN's marketing approach helps brands attain scaleable lift in their online promotions and distribution. If 25% of the market is online, then to target 100% of the market, marketers need to incorporate innovative Web approaches into their marketing mix.

Over the last few years, Dan has expanded marketing innovations to include an online affinity/cause loyalty approach leveraging support of schools, churches and communities, to move brand products and generate fundraising revenue to the needy causes. BCN's unique FundBuilder© offers tremendous fundraising potential to the benefit of all participants.

In addition to FundBuilder© savings portals, BCN provides distribution through: www.moreforSchools.com ; CouponDiscounts.com; AmericasBestCoupons.com and their Hispanic counterparts, MisCupones.com and CuponesCalientes.com.

BCN's technology addresses the need for coupon storefronts and email broadcasts, capitalizing on online coupons to target consumers and increase traffic. Offers may be displayed on the client's domain and a storefront database provides inventory and control of online offers. BCN has provided the PCC technology to the Food Lion, on of the country's largest grocery retailers. Food Lion, with over 1,200 stores, has been very pleased with the flexibility of BCN's technology and its ability to quickly grow subscription and traffic.

Over the course of his 30-year sales career, Dan has revered the philosophies of two great American entrepreneurs: Thomas Edison and Sam Walton. Personalities aside, Edison boasted that he had never failed; he merely identified things that would not work and proceeded to identify those that did. Walton believed that "to dine with the classes, you have to deal with the masses." So succeeding in marketing is simple - maximize your sales potential, appeal and accommodate the masses.

These thoughts have not only been inspirational but instrumental in the development of BCN. "We take great pride in our ability to be incredibly flexible in working with clients to provide them with the most cost effective and innovative solutions in the CPC industry."

"Anything truly great or worthwhile eventually makes itself known and prevails." - Edison

 

"Anything truly great or worthwhile eventually makes itself known and prevails." - Edison