The Brand Coupon Network.com (BCN) has been an innovator in online
print-controlled coupon (PCC) technology for over 6 years. Its founder, Dan Abraham, an entrepreneur from
Metairie,
Louisiana, was searching for ways to increase distribution for his tourist-targeted
New Orleans Coupon Book. After a stint with NewOrleans.com,
Dan realized the burgeoning potential of CPCs and established Coupon
Discounts, LLC, which has evolved into the BrandCouponNetwork.com
- BCN.
BCN's innovations address marketing/distribution as well as
technology, for 3 distinct constituents: consumer-packaged goods
manufacturers (CPGs), grocery retailers; and media groups.
BCN's marketing approach helps brands attain scaleable lift in
their online promotions and distribution. If 25% of the market is
online, then to target 100% of the market, marketers need to incorporate
innovative Web approach into their marketing mix -
BCN.
With the assistance of Adele Bienvenu, BCN's Director of
Operations, Dan has expanded marketing innovations to include an online
affinity approach leveraging support of schools, churches and communities,
to move brand products and generate fundraising revenue to the needy
causes. BCN's unique FundBuilder© offers
tremendous fundraising potential to the benefit of all participants.
In addition to FundBuilder© savings portals, BCN
provides distribution through: CouponDiscounts.com;
AmericasBestCoupons.com
and their Hispanic counterparts, MisCupones.com
and CuponesCalientes.com.
BCN's
technology addresses the need for coupon storefronts and email
broadcasts, capitalizing on online coupons to target consumers and
increase traffic. Offers may be displayed on the client's domain and a
storefront database provides inventory and control of online offers.
Email broadcasting of CPCs is a fantastically efficient and economical
means to improve CRM and ROI. BCN's PCC technology provides a
revolutionary opportunity for brands, retailers and media groups to
establish relationships with consumers. Nothing has ever made loyalty and
consumer-relationship programs more of a reality. Dan expanded into
retailer solutions for grocery stores and chains, as well as media
solutions for online newspaper portals. BCN currently provides the
CPC technology to the Food Lion, on of the country's largest grocery
retailers. Food Lion, with
over 1,200 stores, has been very pleased with the flexibility of BCN's
technology and its ability to quickly grow subscription and traffic.
Over the course of his 30-year sales career, Dan has revered the philosophies of
two great American entrepreneurs: Thomas Edison and Sam Walton.
Personalities aside, Edison
boasted that he had never failed; he merely identified things that would
not work and proceeded to identify things that would. Walton believed that
"to dine with the classes, you have to deal with the masses." So
succeeding in marketing is simple - maximize your sales potential, appeal
and accommodate the masses.
These thoughts have not only been inspirational but instrumental in the
development of BCN. "We
take great pride in our ability to be incredibly flexible in working with
clients to provide them with the most cost effective and innovative
solutions in the CPC industry."
