April 27, 2007 , Baton Rouge, LA - BCN, the Brand Coupon Network.com, an innovator in a revolutionary online coupon cause-loyalty approach, has partnered with sampling and direct mail leader, IDR, Inc. to market its products to brands. IDR, over the last 16 years has built up a tremendous relationship with the major CPG brands and is excited with BCN’s program.
Doug Guyer, an IDR principal stated:
"Very seldom do you come across a program that is so socially beneficial and yet so poignant and timely commercially. Insightful brands are now realizing the marketing potential of the Internet and their need for motivating consumer content. BCN provides a tremendous opportunity for brands to leverage cause loyalty in a very unique way …where everyone wins.”
Dan Abraham, founder of BCN, shared that:
“Conventional marketing and conventional fundraising are going through some tremendous changes. Our moreforchools and CouponsforaCure innovations provide tremendous consumer appeal, help worthy causes while they grow consumer relationships for brand sponsors. Truly everyone wins. In March, the PMA’s annual conference focused on precisely these: provide consumer value by enhancing content with coupons and tying in cause-loyalty.
Susan G. Komen Foundation was sighted for their programs with Campbells and Unilever. This is seem to be the course that most major CPGS are following. We are delighted to be positioned to help .”
BCN was founded in Metairie , LA a suburb of New Orleans . Hurricane Katrina destroyed its offices and displaced its employees. Surviving Katrina, BCN is now based in Baton Rouge , Louisiana .
. . . . .
There
is HOPE to
do more for Schools...
December 20, 2005
Baton
Rouge, Louisiana - As
2006 comes to a close, our nation's schools continue to search for
innovative ways to raise needed funds. BCN, the Brand
Coupon Network, a technology company displaced
to Baton Rouge via Hurricane Katrina, has developed a
unique online fundraising
vehicle called Coupons for HOPE (http://www.couponsforHOPE.org).
Utilizing patent-pended
controllable print technology, BCN
provides an online cause-related coupon storefront, which
is free to loyalty groups and supporters. Brand
sponsors are able post
coupon offers, supporters select the cause they wish to support.
The initial fundraising channel to be launched is www.moreforSchools.com
. Supporters can select their schools and then immediately view
available coupon offers. Supporters can print out the offers and
redeemed them at their grocery stores where they immediately benefit
from the cents off offers. A media charge is paid by the brand
sponsors on redemption only. This charge is then shared with the
selected schools. So supporters benefit from the coupon
savings while they help raise funds for their cause.
Michael
Olivier, Secretary of the Louisiana Department of Economic
Development, praised BCN and Dan Abraham, its founder, at a
technology luncheon in New Orleans just five days prior to Hurricane
Katrina devastation.
Olivier commented that Coupons for HOPE was an "innovative
and a viable program to help schools across the country through its unique
fundraising capability."
Now
with the financial needs of area
schools brought on by Katrina, the launch of Coupons
for HOPE and its moreforSchools.com
is even more poignant. Rarely does a fundraising program
benefit all participants such as this.
With
Coupons for HOPE:
-
Supporters immediately
benefit from their coupon savings as they help generate
funds to their cause (school).
-
Sponsors
benefit from the sale of their products while growing great
community relations, goodwill, consumer loyalty
and improved ROI..
-
Causes, needy
schools and nonprofits are able to raise funds for
their good work innovatively
through online couponing without solicitation for
donations.
Literally,
everyone wins.
For more information please contact
Dan Abraham, founder, at 1-877-7COUPON or email dan@CouponsforHOPE.org
