LEADING CHILDREN'S CHARITY PARTNERS WITH BRAND COUPON NETWORK IN INNOVATIVE 'COUPONS FOR MIRACLES' INITIATIVE
Cause-marketing Promotion Aims to Raise Millions for Children's Miracle Network
SALT LAKE CITY (October 1, 2008) - Children's
Miracle Network, an international non-profit organization that raises
funds for children's hospitals, has partnered with Brand Coupon Network
(BCN) to create a promotion called Coupons for Miracles. The campaign
provides consumers with a simple way to use coupons to benefit children's
hospitals.
Consumers will be able to visit www.couponsformiracles.org,
print out desired coupons and then redeem them at local stores. The
coupons are then cleared and identified by clearinghouses. Funds are
generated for Children's Miracle Network through each coupon redeemed.
Neither donations nor solicitations are required. All funds generated
through the Coupons for Miracles program will be distributed to the
Children's Miracle Network hospital in the community where the coupons
are redeemed.
"Coupons for Miracles is an online innovation to fundraising
and corporate partnering that converts coupons into cash for Children's
Miracle Network hospitals," said Dan Abraham, founder of BCN. "Consumers
champion this important cause while they save money on products they
normally buy or like to try."
Historically, nonprofit organizations
suffer in times of economic crisis. Donations become more difficult
for families as their cost of living drastically rises. "The beauty
of Coupons for Miracles is that by helping our supporters save money
on their groceries we create a venue where they can support us," said
Bill Shadrach, Vice President of Communications, Children's Miracle
Network.
Socially conscious brands that participate in Coupons for
Miracles also benefit from being charged only when coupons are redeemed.
Traditionally, coupons can be an expensive initiative for companies
because of the costs associated with printing and distributing inserts
or because they're charged every time a coupon is printed from a website.
"Because participating companies only pay for redeemed coupons, participating
in Coupons for Miracles is essentially a no-risk opportunity and there
are tremendous benefits to associating their brand with such a noble
cause – helping sick children," said Abraham.
"We are constantly looking
for new ways to engage supporters to help our hospitals," said Shadrach.
"Coupons for Miracles taps into an existing consumer habit of using
coupons. We're just suggesting they download their coupons from our
website and, by doing so, help sick children at our hospitals."
Coupons for Miracles is expected to launch in early Spring 2009.
About Children's Miracle Network
Children's Miracle Network is a non-profit organization
dedicated to saving and improving the lives of children by raising
funds for children's hospitals. Each year the 170 Children's Miracle
Network hospitals provide the finest medical care, life-saving research
and preventative education to help millions of kids overcome diseases
and injuries of every kind. To learn more go to www.childrensmiraclenetwork.org.
About Brand Coupon Network:
As an innovator in online print-controlled
couponology, BCN has been a member of the Association of Coupon Professionals
for seven years and currently serves on its Board of Directors. BCN
serves on the ACP's Internet Coupons Task Force and was a co-author
of its Internet Coupon Guidelines. BCN's mission is to help revolutionize
fundraising for schools and non-profits to the benefit of the causes
and the consumers, as well as brand and retail partners. Providing
a win/win/win scenario to all stakeholders is the core of BCN's value
proposition.
For more information, contact Dan Abraham 877-7COUPON
or dan@brandcouponnetwork.com
