Brand Coupon Network provides online coupon solutions for Food Lion
August 12, 2004
Metairie,
LA (August, 2004) - Food Lion, one of the nation's largest grocery
retailers, has entered into an agreement with BCN - the Brand
Coupon Network (www.BrandCouponNetwork.com)-
to provide print-controlled coupons through weekly email broadcasts.
This solution offers Food Lion the capability to target name brand and
private label offers to loyalty card shoppers, redeemable only at Food
Lion stores.
Utilizing
technology specifically designed by BCN, Food Lion motivates
consumers thereby increasing store traffic. "Part of our strategic
plan is to find better ways to serve customers by giving them the
right mix of merchandise and offers," said Bill Thomas, director of
marketing at Food Lion, in a statement. "We pride ourselves on being
responsive to customer lifestyle changes, and we know the Internet is
growing in importance in their lives. We are pleased to make Internet
couponing available to them."
BCN,
working with Big Foot Interactive, distributes Food Lion's email
broadcast program and is in the process of rolling out similar
programs for other major retailers. "We are about to see an
explosion in the online PCC industry. Brands and Retailers are
becoming less risk adverse and realizing that the Web is a growing
medium with unlimited interactive potential" states Dan Abraham, BCN's
Founder. "There has never been a better opportunity for brands
and retailers to develop a one-to-one relationship with consumers.
They can now, online." Mr. Abraham, with over 30 years of
conventional marketing experience, is a newly elected member to the
Board of Directors for the Association of Coupon Professionals.
Abraham continued, "Prudent marketers are starting to appreciate BCN's
complementary approach to bolster the effectiveness of their FSI, TV
and direct mail campaigns."
About
Food Lion
Food
Lion LLC is a subsidiary of Delhaize America, the U.S. division of
Brussels-based Delhaize Group (NYSE:DEG). Food Lion operates more than
1,200 stores and employs approximately 73,000 associates, delivering
"Extra Low Prices" and service to its customers, in 11
Southeastern and Mid-Atlantic states. Food Lion stores offer more than
28,000 different products.
About
Brand Coupon Network
Brand
Coupon Network, LLC (BCN) is a leader in the burgeoning
print-controlled coupon (PCC) industry, providing solutions which
complement conventional brand promotions and capitalize on the speed,
control and distribution ability afforded by the Internet.
Inquiries
on BCN should be directed to Dan Abraham at 1-877-7COUPON or
dan@brandcouponnetwork.com.
