April 27, 2007 , Baton Rouge, LA - BCN, the Brand Coupon Network.com, an innovator in online coupon cause-loyalty approaches, has partnered with sampling and direct mail leader, IDR, Inc. to market its products to brands. IDR, over the last 16 years has built up a tremendous relationship with the major CPG brands and is excited by the insightfulness of BCN’s program.
Doug Guyer, an IDR principal stated:
"Very seldom do you come across a program that is so socially beneficial and yet so poignant and timely commercially.
Insightful brands are now realizing the marketing potential of the Internet and their need for motivating consumer content.
BCN provides a tremendous opportunity for brands to leverage cause loyalty in a very unique way …where everyone wins.”
Dan Abraham, founder of BCN, shared that:
“Conventional marketing and conventional fundraising are going through some tremendous changes. Our moreforchools and CouponsforaCure online channels provide unique marketing opportunities wiht tremendous consumer appeal whcih help worthy causes while they grow consumer relationships for brand sponsors.
Truly everyone wins. In March, the PMA’s annual conference focused on precisely these: provide consumer value by enhancing content with coupons and tying in cause-loyalty.
Susan G. Komen Foundation was sighted for their programs with Campbells and Unilever. This seems to be the course that most major CPGs are following. We are delighted to be positioned to help .”
BCN was founded in Metairie , LA a suburb of New Orleans . Hurricane Katrina destroyed its offices and displaced its employees. Surviving Katrina, BCN is now based in Baton Rouge, Louisiana.
