ContentBuilder©
ContentBuilder© is BCN's
proprietary product which provides media companies, content vendors and
virtual newspapers with the means to incorporate immediate brand coupon
content (online FSIs), generating immediate value. From that value, an
online audience can be established enabling classifieds, display and
subscription opportunities.
Brand
coupons (FSIs) are attributable to 43% of the sales of Sunday
newspapers, according to the Newspaper Association of America.
Eighty six percent of all print coupons are distributed through
newspapers.
BCN has
developed a cross-media solution to provide web
coupons on demand into an existing virtual newspaper approach,
providing FSI-like content, online. The result is value and sustainable
traffic.
Media
companies are attempting to maintain their reach and expand their
current market. Understanding that a significant segment of that market
is now online, virtual newspapers can complement their printed coupons
by capitalizing on print-controlled coupons (PCCs).
By doing so they establish increased value immediately online. On
the Web, value directly relates to revenue.
Survey suggest that one of the major items
driving virtual newspaper value is coupons. With ContentBuilder© the end result is more content, more value, more
scaleable audience. The bottom line is additional significant revenue.
For more
information, call 1-877-7COUPON or email info@BrandCouponNetwork.com
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