| About Us |
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Since
2002, BrandCouponNetwork (BCN) has been
developing technology and niche marketing vehicles, providing
print-controlled coupon (PCC) solutions for fundraising and philanthropy
as well as brand promotions.
BCN's
FundBuilder©
approach brings innovative solutions to fundraising through
couponsforKIDS.com; more4schools.com; theMOREnetwork.com and
CouponsforChurches.com.
FundBuilder©
allows worthy causes to tap into the $300 billion brand
promotions industry utilizing coupon redemption as a revenue
source. The more proactive the cause is in promoting and redeeming the
brand coupons, the more remuneration they can earn. Imagine a dime per
coupon times billions of coupons. The potential is staggering.
BCN provides brands a virtual complement their conventional brand
promotions (FSIs or direct mail) to take advantage of the speed, control
and distribution ability afforded by the Internet.
The Internet, as the future of brand marketing, is far more cost
effective and efficient than conventional print coupon approaches.
Brands
are also concerned about consumer loyalty and BCN's FundBuilder© program provides grass roots CRM approaches that are
unparalleled. Brand sponsorship provides increased opportunities to
leverage programs helping education, charities and churches, to build
brand awareness and consumer loyalty, while it generates needed funds to
the causes.
Through TheMOREnetwork.com,
BCN provides a revenue-sharing tool to raise funds for
schools and colleges.
With couponsforKIDS.com supporters to generate funds for non-profits and
charities for kids use that same BCN technology which capitalizes on
coupon redemption.
moreforschools.com
provides a method for schools to generate need funds by couponing for
cash.
CouponsforChurches.com
provides the method for churches to also participate in this
performance oriented cash back program.
Instead of hustling coupon books, raffle tickets and candy,
fundraisers can promote our sponsors coupons and share in the revenue derived from supporter redemption.
There is tremendous potential in free brand coupons. These fund-building
approaches really make cents!
BCN
also provides coupons destination solutions for E-couponers who are
provided a non-invasive, non-intrusive, one-stop shop for free online brand coupons, on a 24/7 basis - 365 basis.
Virtual media groups and grocery retailers are provided a
revenue-generating, content-based, vertical solution - online FSIs,
which complement their print products.
BCN is committed to provide the ever-growing
expansive Web coupon- market content and products that meet the needs of
all of its constituents.
Frequently Asked Questions
Who is Brand Coupon Network (BCN)?
What does BCN provide to Online Consumers?
What does BCN provide to Content Vendors and Virtual Publishers?
What does BCN's online storefront provide to Brands?
How is BCN different from other online coupon services?
What about fraud ? Consumer counterfeiting? Retailer misredemption?
Is the consumer data shared with CPGs for customer acquisition strategies?
How does BCN pricing compare to a printed FSI?
If coupon redemption averages 15% or more, can we remove our offer if we reach our target?
If we segment markets, can we also change cents-off values of coupons for different markets?
Can we submit recipes as editorial and build links to our brand websites?
How do
brands set up an online department and begin to provide offers?
What about exclusivity?
What type of promotional tools are available on your sites?
How does BCN distribute its content to its consumers?
Who is Brand Coupon Network (BCN)? BCN is a consumer-centric vertical solution to
print-controlled coupons - online FSIs- which delivers brand
promotions and incentives through a variety of online savings
channels (Web sites). The result of over 100 focus groups and in
development for the last 5 years, BCN's online
storefront approach provides for the needs of Consumers, Brands,
Content Vendors, Retailers and Advertisers. What does BCN provide to Online Consumers?
-
Designated
coupon portals with a more conventional shopping experience.
E-couponers can enter a Zip Code to shop our offers. They can
select an offer and then CHECK OUT. Free Coupons
-
Coupons
available on a 24/7 basis
-
Coupons
bar coded and printable on the web shoppers computer
Surveys indicate that invasive and tedious
initial Web enrollment aggravates consumers,
especially if there is limited or valueless content. BCN
believes that a positive introduction to a member is more
important that initial demographics. BCN provides consumers
a more user-friendly, one-stop shopping approach not offered by
other online coupon approaches, which encourages recurring visits.
What does BCN's online storefront provide to Brands? - Proprietary access to their own display department
- Secure coupon delivery
- Real time tracking and control
- Complete
editorial input and control
- Online advertising with links to Brand websites
- Automatic
rebate functions
- Online Consumer Relationship Marketing Surveys
- Demographic
and psychographic consumer information.
And for CPGs, BCN provides a pay-per-redemption (PPR©) method, which is revolutionary. Brands only pay for product moved
with redeemed coupons. No sale? No risk. No cost. No kidding. What does BCN provide Content Vendors and Virtual Publishers? Conventional
(print) FSIs are a major revenue stream for print publishers. Online
FSIs represent tremendous revenue potential and help establish value
so that virtual publishers can establish subscription and increase
their Classified and Display revenue streams. Co-branding with a
significant revenue share approach. - Easily implemented software solution
- Value-added tie-in sales opportunities
- Pay-per-Redemption (PPR©) and Coupon CashBack© programs assure brand participation driving variety, value and traffic.
How is BCN different from other online coupon services?
BCN
provides a consumer-centric approach. We do not require any
invasive info prior to shopping - just a zip code.
BCN's
pay-per-redemption (PPR©)
for CPGs, provides an innovative and affordable solution to costly
coupon distribution.
BCN's
online storefront approach allows brands the ability to control
their own offers and displays with real time trackability and
reporting.
BCN's
$AVEMORE© automatic coupon upgrade/ CRM program
allows consumer loyalty to be developed and rewarded by increasing
coupon values automatically online.
BCN's
$AVEMORE©: automatic coupon upgrade/ CRM program
allows consumer loyalty to be developed and rewarded by increasing
coupon values automatically online.
BCN is much vastly different from its competitors.
The greatest difference lies in BCN's ability to identify
what its market desires and to respond quickly and effectively.
What about Fraud ? Consumer counterfeiting? Retailer misredemption?
This
is the most complex question involving web coupons. The reality is that anything of value, which is printed, can
be counterfeited. Just ask the US Treasury about their issues. But
it doesn't stop the Treasury from issuing billions of dollars of
currency annually. They merely implement controls to assist in
deterring or identifying perpetrators.
Because
of the incredible marketing opportunities offered by the Internet,
Brands who follow their lead, can be have an extremely productive
experience with PCCs.
But
of consumer counterfeiting and retailer misredemption, the greater
evil, by far, is retailer misredemption.
To
get a clearer picture as to how effectively BCN has
positioned its technology to deter and identify fraudulent usage, we
must look at the 2 distinct constituents involved:
Consumers (E-Couponers) and Retailers.
Consumers
requesting coupons from BCN sites are driven to the checkout
where they can proceed to print out coupons. No coupons appear
onscreen so counterfeiting the offers is more involved.
If they chose to try to scan in and copy the offers and then
cut and paste them and new barcodes, they can. But how many will go
through this very tedious process for $.50 of $1?
The
vast majority of consumers are not willing to risk a confrontation
at the cash register over a few dollars. So the threat of consumer
counterfeiting is no major threat.
But
what about retailer misredemption?
This is an issue that can and does cost brands millions of
dollars a year. IT is generally accepted that 1.8 % redemption is
typical of most FSIs distributed. Of that, 25 % is deemed to be
misredeemed. This represents big buck for the misredeemers and great
risk for the brands.
BCN
incorporates the UCC/EAN extended 128 barcode, utilizing the 8 digit
Household identifiers. Each and every PCC from BCN has an
indigenous identifier. This allows the coupon to be tracked from the
retailer, through the redemption process. If someone has tried to
adjust or eliminate the identifier, we can identify which retailer
processed it. And since
no one has anything to gain from adjusting the identifier other than
the retailer, it helps deter misusage.
And
consider that BCN works with CPG brands on Pay-Per-Redemption
basis, not on distribution. Additionally
BCN pays for any of the additional scanning costs incurred by
redemption facilities to process the Household IDs, as well. So the
brands are informed of coupons, which may have been misredeemed and
exactly where they came from. Brand have never had this capability
before. Ever!
BCN provides a unique
approach affording brands protection against counterfeiting and
misredemption while minimizing risk. So why pay for distribution and
incur more risk of misredemption?
Is the consumer data shared with CPGs for customer acquisition strategies?
ABSOLUTELY. Our privacy policy addresses the desires of
consumers for variety and the consumer information needs of brands.
Quid pro quo. The
brands provide the variety. The consumers provide their demographic
and psychographic information to be used solely by the brand.
In addition we provide:
-
Demographic
data
-
Coupon
selection.
-
Category
information
ALL FREE OF CHARGE
But our brand participants are expressly
prohibited from re-selling this data. It is for their use and
BCN's exclusively.
How does BCN pricing compare to a printed FSI?
BCN impressions are FREE, versus a traditional FSI
where you must pay in advance for the printing and distribution of
your offer.
With BCN, CPGs pay only for redeemed coupons, true pay-per-redemption
(PPR©). You only pay when a consumer actually prints
out their coupon, purchases your product and redeems our coupon at
the cash register.
Other coupon vendors online are on a pay-per-printout basis.
Online redemption runs about 15% versus the current 1.5% average
redemption rate for FSIs. Redemptions range from 4% to 25% depending
on category and strength of offer.
If coupon redemption averages 15% or more, can we
(the Brand) remove our offer if we reach our target? Absolutely!
Brands are in total control of their offers and their storefront
department with BCN. If we segment markets, can we also change "cents-off" values of coupons for different markets? Yes.
A Brand can adjust their offers as they see fit so long as the offer
is comparable to what is being offered through printed FSIs or
direct mail. BCN's database is zip code driven. Can we submit recipes as editorial and build links to our brand websites?
BCN makes available a MORE INFO tab for brands to provide links, introduce
new products, sweepstakes, provide recipes.
The MORE INFO drop down in addition to banner ads
onsite, provides a comprehensive way for brands to increase exposure
and drive traffic.
How do
brands set up an online department and begin to provide offers?
The first step is to contact BCN and sign up. Once
you have signed up, you select a user id and a password to enter
your proprietary department.
A BCN customer rep will run you through
the basics and provide you with our users manual, which takes you
step by step through the process.
The process is by design, incredibly easy to use.
You submit your basic Brand information, legal
description, bar code info, your artwork or graphics, start dates
and expiration dates, etc. You design and maintain your own
coupons on your own department.
To
set up a new coupon offer takes an average of 3 minutes.
What about exclusivity? The
nature of one stop shopping is to allow consumers the ability to
choose what they want from an assortment. With 9 savings channels,
exclusivity is a possibility. Consult a BCN sales rep for
more info. What type of promotional tools are available on your sites? - Coupon Offer Displays
- CRM surveys/ Rebates
- MORE INFO drop down banners
- Banner Ads
- Links
- Co-Branding
platforms providing a proprietary online
approach for a Brand's Website How does BCN distribute its content to its consumers?
BCN has launched its savings channels and is in the process of building
critical mass. FundBuilder©, appealing to supporters of churches,
schools and charities, is a method to greatly impact distribution,
quickly.
A variety of conventional advertising (TV and Print)
is to be used to complement a comprehensive online
strategy.
Online partnering as well as strategic print partnering is
underway.
There are definite
advantages to becoming a BCN charter brand. For other inquiries please call 1-877-7COUPON
or email info@BrandCouponNetwork.com | 
