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The worlds of sales and marketing are rapidly evolving.
Conventional approaches are finally yielding
to the unparalleled speed, reach, and trackability afforded
by the Internet. But for the growing numbers of savvy online
consumers shopping online, content is critical. Consumer promotions
are transitioning online as well, evolving to be more consumer-centric.
Mom-centric approaches are becoming increasingly more effective.
For the first time in the history of brand marketing, marketers
have tools which can actually engage consumers with the prospect
of conducting business.
Insightful brands, growing their
Web presence, strive to provide content to attract and sustain
consumer traffic. Consumer reciprocity (giving consumers something
for their patronage) is just smart business. Since 1895, coupons
have been effective in engaging consumers. With print-controlled
coupons now available online, brands have an opportunity to
engage like never before.
BCN’s CouponsForCauses.org provides Coupons for Miracles for Children’s Miracle Network and Coupons for Kids. Learn more...
Brands looking to grow online traffic and engage consumers, would
be wise to leverage cause-marketing. BCN had developed innovations
providing mutually beneficial strategic partnerships between
nonprofit organizations and corporations. And more corporations
are coming to understand that Americans are willing to reward
good corporate citizens.
81% of Americans are likely to switch brands to support a cause.
80% say a company's commitment to causes is important in deciding which businesses they want in their communities.
77% say a company's commitment to causes is important in deciding what to buy or where to shop. Cone/Roper Study 2001
Cause-marketing engages consumers in every economic strata.
The more socially conscious the company, the more appealing
and engaging it is to a broader spectrum of consumers. Let
BCN show you a win/win strategy benefiting all stakeholders.
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